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Looking through. The main areas to check into at this phase will be the current website structure, page names, content quality, optimization level, keywords used (and why) as well rankings in Google, Yahoo and MSN, other elements like website design, un-optimized database and poor website structure that be affecting the rankings, current links (internal and external), along with the top competitors for your keywords.
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Effects on traffic: Smaller fractions of duplicate content, like the www redirect (the one we're hunting for here) can have a moderate touching on traffic. Health-care professional . see after doing the proper 301 redirect from www to non-www (or vice versa) can lead to moderately better rankings. Actual duplicate content, where you post the precise content on two different websites for instance, have a higher impact on. It is highly likely only one particular sites will rank although content along with a small chance that both will not rank in. Recommended is Avoid duplicate text!!!